Everything you need to publish, manage and grow your app
Softonic Publishing Center is a free app publishing platform: list your software on Softonic, keep it up to date, follow its performance and reach new users, all from one dashboard.
Free to publish
No revenue share
Up to 17 languages
Powerful tools, all in one place
Boost your presence on Softonic with a custom Developer Page
Customize and centralize your portfolio and turn casual viewers into loyal users.
- Maximize discovery: Help users find more of your software effortlessly.
- Brand authority: Stand out with a clean, verified developer identity.
- Direct engagement: Connect your audience to your official channels.
Put your app in the spotlight
What you'll find inside:
- Premium Placements: Showcase your app in high-visibility positions, including Top Downloads, Alternatives, and the new Slide-in placement for desktop apps.
- Flexible Campaigns: Choose between cost-per-click (CPC) or cost-per-impression (CPM) to match your goals.
- Reach the Right Audience: Promote your app where users actively discover and compare software.
Turn data into higher conversion rates
What you'll find inside:
- Full Visibility: Track visits, installs, and performance trends in real time.
- Granular Insights: Break down metrics by OS, country, and software version.
- Higher Conversion: Identify high-performing regions and optimize where it matters.
See how your app stacks up
What you'll find inside:
- Benchmark Against Competitors: Compare your app with up to two similar apps to see how you measure up.
- Spot Your Strengths: Compare content quality, ratings, and monthly downloads side by side.
- Find Opportunities to Improve: Identify where you can optimize to stay ahead of the competition.
Keep your app up to date automatically
What you'll find inside:
- Automatic Updates: Once a new version is approved, it will be published automatically, keeping your app always up to date.
- Enabled by Default: Auto-publishing has been activated for all existing Android and iOS apps.
- You're in Control: Prefer to publish manually? Go to All versions and turn off Auto-update at any time.
Global reach
Your listing reaches Softonic’s audience of more than 100 million monthly users, in up to 17 languages with AI-assisted translation.
Publishing and updates
Submit Windows, Mac, Android, iOS and web apps, then publish new versions yourself as soon as they’re ready.
Real metrics
Follow traffic, downloads and top regions for every app, with data you can act on.
Ratings and reviews
Read what users say about your app and reply to their reviews to build trust.
Developer page
Showcase your brand and all your apps on a dedicated developer page.
Visibility campaigns
Boost your apps inside Softonic with optional, self-serve campaigns. New accounts get a $50 welcome gift to try them.
Know how your app is performing.
See downloads, conversions, ratings, and audience insights all in one dashboard, with data you can actually use.
Ready to take your app's visibility further?
Set up your publisher account in under 2 minutes. Free to publish, zero revenue lock-in.
$50
Welcome gift to boost visibility
Free to publish
+ 1.5 million programs