Want more visibility for your app? Boost Visibility lets you run paid campaigns that place your app in premium spots across Softonic. This guide walks you through checking your balance, creating a campaign, and tracking its performance.
How do I check my balance?
Before creating a campaign, check your available funds in the Wallet. It shows your Total, Available, and Locked balance, plus a Top up button, your Total Recharged and Spent, and a Billing history with a monthly recharge breakdown.
How do I create a campaign?
- Go to Boost Visibility and select Create Campaign.
- Select the app you want to promote. Only eligible apps can be selected.
- Choose a campaign type.
- Enter the campaign details described below.
- Review the Preview and Campaign Summary, then select Activate Campaign.
What campaign types are available?
- Top downloads: Places your app in the premium recommendations section on relevant listings.
- Slide in: A native-looking ad integrated into the browsing experience, designed to drive qualified traffic and installs.
What campaign details do I need to provide?
- Campaign Name: A name to help you identify the campaign later.
- Model: Choose how you want to pay — CPC (cost per click) or CPM (cost per thousand impressions).
- Maximum Budget: The total amount (USD) you want to spend on the campaign.
- Campaign Date Range: The start and end dates for the campaign.
- Category and subcategory: The categories where you want your app to appear. You can add multiple subcategories.
As you fill these in, the Preview panel shows how your campaign will look, and the Campaign Summary shows your estimated clicks or impressions based on your budget and settings.
Before you activate your campaign check
- Campaign type
- App
- Budget
- Date range
- Category/subcategory
- Payment balance
- Preview and estimated clicks/impressions
How do I monitor an active campaign?
Once activated, your campaign gets its own dashboard where you can track:
- Status, such as Scheduled or Active
- Total clicks and impressions
- Budget spent vs. total budget
- Remaining days
- CTR, shown in a daily performance chart
You can also Duplicate or Pause the campaign from the dashboard.
